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    Autumn Showcase Chapter 9: Helen & Derek, Unionville Bride wed at the Liberty Grand, Exhibition Place, Toronto

    Moms are wonderful, aren’t they? If it was not for Elizabeth, Helen and I would have never met! One summer morning, a lady with a warm smile and sweet personality walked into our shop. She asked politely about our invitation process and I sat down with her to show her some of our work. She was not inquiring for herself of course; her daughter Helen was getting married this September and she really wanted to find a designer to do a good job with the invitations, because “Helen is a creative person herself and values good design.” She found the right place!

    Elizabeth and Helen came back for our first official creative consultation and it was a blast! Helen was super excited about her wedding to be held at the Liberty Grand, at Exhibition Place — a grand venue with a lot of Toronto history and significance. Originally built in 1926, a Beaux-Art structure created by Chapman and Oxley, (a well-known Toronto architectural firm), it used to be the Ontario Government Building on the Ex grounds. Now known as Liberty Grand Building, it remains one of the most beautiful structures in Toronto.

    Helen is such a great client — easy to work with, specific with changes, and so appreciative of the effort and details that I put into the project. At every stage (as you can read in the reviews section), she made sure to email me to let me know just how happy she was with everything. The ladies & I had a lot in common: our love for design and typography, a passion for urban places, being deeply rooted in the Unionville community, and our appreciation of paper and snail mail! Elizabeth even kept me up-to-date with the fact that Unionville only became its own postal jurisdiction this year! Before this happened, though historic Unionville was settled in 1794, Canada Post technically recognized it only as Markham. These sorts of civic facts are really interesting to me too, as I still embrace the urban designer/planner in me =) And especially because this fact had to do with the social stationery & correspondence, I thought it was particularly noteworthy.

    Helen & Derek’s wedding colours included a palette of silvers, midnight blue and whites — a very classic combination that is very elegant when paired with the grandeur of the Liberty Grand. Helen expressed very early on in our art direction that she loved embellishment and demask-inspired patterns. We decided as a team to really play up the venue, since the C.N.E. is such a landmark. I created a custom hand-drawn illustration that brought together the foliage of autumn, demask inspiration and the tower of the Liberty Grand, which adorned their names. If you look closely at the front cover of the invitation, there is the shape of the dome ceiling, which has an abstracted sunflower in the architecture, with a small bell tower structure. I kept the small windmill at the top out of the invitation design, but brought it back in for the programme, since guests would be able to draw a closer relationship on-site on the wedding day. Inside the invitation, I continued the embellished drawings to create an elegant and completely unique monogram for Helen and Derek. The map was also custom designed with some subtle details of the exhibition grounds. This pocket-styled invitation is truly a gem! We topped it with a 3 mm genuine Swarovski crystal in the centre of the sunflower.

    Their courtyard ceremony was beautifully framed by the garden and the vintage architecture, and coveted by loving family and friends. Moving into the banquet hall, the interior of the building was spectacular. With the addition of the outstanding centerpieces by Freshland Flowers, and the glamourous cake by Just Temptations, the entire space was alive. As you can see from the images below, it was quite the party! It’s great to see everybody dancing in a circle and celebrating!

    Congratulations to Helen & Derek! Let the celebration continue, because unknowingly, Derek’s brother, Andrew is also getting married soon! And his fiancée, Kristen also chose Palettera as her couture invitation design studio! What a coincedence =) Party on!

    Stationery: Palettera
    Cake: Just Temptations
    Favours: Rosemary Vahaviolos
    Dresses: Jealouse Bridesmaids, Bridal & Beyond
    Florals & Decor: Freshland Flowers, Unionville.
    Hair: Cataldo Hair Salon
    Make-up: May Nguyen, Changing Faces by May

    Photography: Studio 2000

    Tags: Yorkville Toronto

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