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  • Aglow by Joan, MUA
  • Heidi Lau Photography

    In Between Moments. Heidi is a wedding photographer native to Toronto. What Heidi enjoys most about photography is the interaction between people, which is what she always aims to capture. It’s not just the important moments but waiting for the in between moments that she cherishes. Those in between moments are the unexpected treats to any story. Heidi’s approach to photography is a mix of stylized and documentary which is influenced by her background in fine arts and design.
    We translated the friendly, approachable character of Heidi’s personality into her business cards. The purple is something that she came to on her own, and what we created for her was a contemporary design that was fresh, clean, and inviting. With large, open type and good use of colour to differentiate one side from the other, her card is always well-received. From white to purple, one moment to the next, Heidi’s story is right in between. We pressed her wordmark in a lovely matte silver, which is purposely gently peeking through on the backside, like a notary stamp. Chic, confident, and already smiling at you as they are handed to you, her cards are unpretentious and welcoming.