In 2012, The Lincoln Motor Company launched the 2013 model of the second generation of the MKZ series.The Lincoln MKZ, initially named the Lincoln Zephyr, is a mid-size entry-level luxury car from the Lincoln Motor Company division of the Ford Motor Company. The MKZ was the first of the “MK”-series of Lincoln luxury vehicles.
PALETTERA was commissioned to design some luxury custom boxed invitations for the Toronto and Vancouver VIP media launches. We created a beautiful hardcover box with the Lincoln logo in white gold and matte black, with a posh liner that tiled the logo tone on tone in black. For the Vancouver event, we created luxurious Lucite cases in an industrial style. We designed a metallic silver applique on the box top, looking into a thick and robust swatch-styled book. On the double thick cover, we debossed the Lincoln wordmark and logo in matte silver, and each page showcased exemplary features of the car. All pages were bound by a pewter silver screw, and designed with colours and tones taken directly from the vehicle.