The Oceana Ball, a volunteer-based initiative, shines as a celebration of children’s health and as a sign of hope to children everywhere, while simultaneously elevating the status of leadership and philanthropy.
In October of 2012, PALETTERA was thrilled and honoured to be a part of Oceana, in support of the Herbie Fund at the Hospital for Sick Children. The Herbie Fund was established in 1979 by Canadian philanthropists Paul & Gina Godfrey.
The theme of Oceana 2012 was “Canadian Renaissance.” PALETTERA was charged to come up with a design that would showcase “Canadian Renaissance” to inspire a crowd of very discerning guests at the gala fundraiser. It also needed to elevate the already gorgeous Toronto venue, the Liberty Grand. It would set the stage and provide art direction for the spectacular ball that everyone was looking forward to.
To do this, we turned to our Canadian heritage and referenced the aboriginal art of our forefathers. The intricacies of aboriginal artists’ work in art forms such as woodcarving and printmaking are just incredibly inspiring. We were particularly interested in the significance of the totem pole, which also tell stories honouring heritage. At the highest level of the totem pole is either the eagle or the raven clan. For an elevated event like Oceana, it seemed only fitting that our design should also be centred around a soaring bird, or the elevated stature of the highest clan.
We created an original illustration of a beautiful, glorious bird, echoing the aboriginal folk art aesthetic and paying tribute to our past. The bird in the illustration is clothed in an ornate gown which captures some of the beauty and fashion of the event. We hand pressed this intricate design in rose gold onto a luxurious, cream coloured paper medallion, then affixed it to a black grosgrain ribbon. For each VIP guest, we created a black and gold, boxed suite. When the guest opened up her invitation, she was greeted by this gorgeous symbol of Canadian Renaissance; the grosgrain ribbon holding her exclusive VIP tickets in place. The motifs and drawings that we produced were also repeated throughout the event space, using lighting and other treatments. It was a meaningful evening in full Canadian spirit.