May 3, 2012, Toronto. In celebration of TFI’s 25th year of promoting fashion talent in our city, country and world, Palettera was heavily involved in this momentous occasion. The Toronto Fashion Incubator is not only a cultural asset to our local landscape, but has inspired many cities around the world to open their own incubators in support of their rising fashion designers. It was truly our pleasure to be invited by Susan Langdon, the Director of TFI, to design some keepsake invitations for their 25th milestone.
THE EVENT ENTRANCE
Guests walked in greeted by the wonderful volunteers at TFI, and stepped onto the “red carpet” where many Toronto celebrities such as the crew from ET Canada and CTV, chair of the event, Suzanne Rogers, and major supporters including Simona Schnaider and Sylvia Mantella were photographed. An installation of dresses by past and present TFI members, including David Dixon, Joeffer Caoc and Mercy, was curated by Flare fashion editor Liz Cabral. Within metres, Palettera put together a wondrous display: a giant sized version of the gala invitation that we had designed – it sparkled with the hundreds of Swarovski crystals, echoing the VIP invitations which were sent to fashion elites across the country in April. Our display welcomed guests into the party, where Yorkdale and Barbie also had their exhibits.
It was really neat to see our name projected onto the soaring walls of the Crystal Court of the ROM along with the names and images of the other major sponsors of the evening — given the history, architecture and significance of the Royal Ontario Museum, it was a very humbling and happy moment!
LUXURY CUSTOM GOWN FROM VALENCIENNE
Our Art Director and Principal Designer, Deborah, radiated in luxurious grey chantilly lace and silk organza bows, an original piece from Kim Ironmonger and her team at Valencienne Bridal — the designer of luxury custom wedding gowns in Toronto. A one-shouldered, fitted bodice that cascaded with bows to her knees, the dress fit Deb to a tee and was just smashing with her new Prada shoes. Known for her impeccable standards and discriminating taste, Kim has been marrying dreams with the dreamers for 25 years, with a solid reputation for her quality work in Toronto. Featured in Wedluxe, Elegant Wedding, Grace Ormonde… and the list goes on, Kim’s philosophy is awesome and respected by the Palettera team who has similar values for excellence. The rest of us Palettera-ettes were also all dolled-up for the event, exchanging our usual get-serious production clothes for numbers that were a little more glamourous.
THE DINNER & BARBIE FASHION SHOW
Palettera was honoured to be invited to dine in the Currelly Gallery, in the presence of the other exclusive VIP guests. We were delighted to be shoulder to shoulder with some stylish Chatelaine editors and fashion curators, Serge and Glenn! Glenn in particular was such a gentleman and a pleasure to speak with — wishing you endless possibilities in the shaping of the Canadian fashion landscape 😉 We were also treated to a Play with Barbie Fashion Show, a fun time led by singer/songwriter Jully Black who was the master of ceremonies, and a performance by Toronto artist, Anastasia A. We ooh-ed and ahh-ed at the vintage Barbie designs, as each was modelled down the runway by prominent Canadian women, including Tanya Kim, Kerry Laifatt, Dina Pugliese, Tara Spencer Nairn, Sangita Patel, Cheryl Hickey, Rosey Edeh, Lauren Hammersley, Stacy McKenzie, Natalie Brown, Anne-Marie Mediwake, Trish Stratus, Kim D’Eon, Tracy Moore, Liz West, Kristin Pellerin, Tattiawana Jones, Angie Smith, Lisa Berry, Georgina Reilly, Mary Kitchen, Kristin Booth, Meghan Heffern, and Cory Lee. Deborah had a chance to speak briefly with designer David Dixon, whose work and character she admires greatly! His talent and humility carry out not only in his work, but also in meaningful conversations. We also put our hands together for Susan Langdon, TFI’s Executive Director, who received a standing ovation for her efforts over the years of making TFI what it is today.
NEW LABELS FASHION SHOW
The New Labels Fashion Show narrowed down a multitude of new fashion designer contestants to a final four – they were going to have to strut their stuff to show the judges they were worthy of the top spot as new designer and the $25,000 prize. We watched and picked our favourites as Sid Neigum, Patrick Larrivee, Jameson Kane (by Genevieve Pearson and Stanley Capobianco), and [blak]-i (by Diego Fuchs and Helder Aguiar), each had their chance to showcase their latest designs down the double runway at TFI. However, it was Sid Neigum, the ever-humble designer, who took home the top prize. The judges were proud of the way he “took our advice to heart and made his line ready for retail” and as such, Suzanne Rogers awarded him the honour of being the winner of the 2012 New Labels competition. For more photos, please visit The Toronto Fashion Incubator
While the evening wound down shortly after that, the Palettera girls took the opportunity to snap a few more pictures with our guests and friends while we were still all glammed up together, proudly in front of our sparkling display. Though the night has passed, our TFI display still dazzlingly greets guests to our Palettera shop, adding a little more shine to our every day.
For more coverage on the invitation design, please see Bamboo Magazine and Reuters. Thank you so much again to the Toronto Fashion Incubator for inviting us to partake in such a fabulous Canadian milestone!