Since its inception in 2004, Platinum Events Group offers a proven-track record of outstanding weddings and events. Platinum is constantly maturing in ability and company profile. Since being incorporated in 2007 our target market is reaching its potential, allowing Platinum to focus on quality events over quantity.
Platinum Events Group, focuses attention on planning, design and production of spectacular, one-of-a-kind weddings. Leading the way in innovation and luxury, Platinum Events Group boasts its ability to consistently ‘Wow!’ clients and their guests. Led by Cindy Johnson, the team at Platinum are dedicated professionals with years of experience creating and executing the ultimate event experience. Ensuring an enjoyable and memorable event, Platinum Events Group services include: Planning, concept and direction on event design, budget management, supplier selection, and onsite production. They vouch meticulous attention to detail, seemingly flawless execution, and always, a momentous and distinguished event.
In 2013, Platinum Events Group needed a rebrand. PALETTERA stepped in to create a brand that would be distinguished, unique, and meticulously thoughtful. We also wanted to create a brand that would align with a clean, modern aesthetic of the group’s clientele and business associates, including many prestige hotel properties around the world. We put together an emblem comprised of “p,” “e,” and “g” in a geometrical shape that can be easily adapted into a textile pattern or used iconically as a single logo. At first glance, the letters are not noticeable; when you look carefully at the design, you’ll discover that it’s a sophisticated design with complexity.
For their business cards, we printed the text in deep charcoal onto a silky smooth stock, and then blind debossed the emblem onto the front of the card. The deliberate use of a colourless press draws attention to the textures, which is a very interesting mix with the smooth and buttery paper against the tactile nature of letterpress. We also rounded the corners to complete the contemporary style.
The response to the branding was incredible, and it gave Platinum Events Group a sleek, smart look that is an authentic reflection of who they are.