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  • SHOU Lifestyle

    Happy & Well. Wellness and good health are everyone’s most prized assets, no matter which walk of life or colour of skin. SHOU in the Chinese culture is defined as ‘longevity,’ which is only meaningful if quality of life and length of life is in good balance.

    Entrepreneur Christina Li and her team of experts in health, food & beverage, beauty, and the environment have come together to form the brand, SHOU. They offer a curated selection of goods to better life and living, which include organic fragrances, natural skincare, organic accessories for household pets, wellness supplies, and personal water purification systems. They are on a mission to bring the best of the world’s goods together, so that their clients can enjoy a healthy and happy life to its fullest.

    We were commissioned to do a full branding system for this new business. We named it Shou not only because of its meaning in Chinese, but for its friendly and soothing phonetic sound — with a breath of “chouette” in French and the “ooo’s” of delight at the arrival of a gift, and a wisp of the footsteps of life contained by a “shoe.” The brand vouches to travel the distance with its clients, on a lifelong journey.

    Visually, we created a calligraphic and energetic wordmark to capture the spirit and chi of Christina’s vision. We also designed a lovely emblem that is a hybrid of a gold medallion, a compass with cardinal directions, and beautiful ornamentation inspired by the East. In the centre of the illustration is a single peach — a legendary symbol of longevity. The peach is adorned with a crest of leaves that signal new life and the abundant forests from which natural resources grow, so that we can breathe and draw essence to make nourishing products.

    We translated the vision into business cards and stationery, which were letterpress printed. The palette of dazzling blue, apple-mint green, soft white, and pale gold are all inspired by sunlit skies, terrain, and the great sea — a pure and strong combination. Clients have been inspired and uplifted by the vision and life behind the brand, which in all ways, seeks to give back to the community. We wish SHOU a long and meaningful journey!