Fiona and Lindsay are two women who are passionate about the integrity of their products. They believe that less is more, and Stemz always aims to create something intriguing with little volume, but also high impact. It was these simple core values that we used to art direct their branding. We wanted to create a simple, timeless, and memorable concept—one that is poignant and brilliant in its simplicity, allowing the work to speak for itself in a way that feels effortless. With inspiration from minimalism and the raw beauty of stems, the Stemz wordmark was created.