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    Love in Print, Editorial Feature

    We recently had the honour of art directing and producing an editorial for Today’s Bride Magazine at the Thompson Hotel in Toronto. We had huge talent in house, starting with editorial photographer Claudia Hung and her team, and a coveted group of Toronto’s top talent. We produced some bright, inspired stationery that had an urban edge mixed with the romance of gold and joie-de-vivre of neon tones.

    Our editorial was about a love story that began on the runways in Milan and cobblestone path at a coffee shop, which brings the couple back to their hometown in Toronto to celebrate a contemporary wedding and reunion with family and friends. Inspired by the history of print, typography, and botanical colour, we had a blast producing this with a stellar team. The results? Dynamic. To read all the details and learn more behind our inspiration, pick up a copy off of news stands at Chapters and Shoppers Drug Mart! Thank you to the whole team and be sure to check out behind the scenes coverage in this short piece by Andrew and Emily at Honey & Dear.

     

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    Credits// Photography: Claudia Hung with assistant Christopher Luk. Wedding Invitation & Stationery, Art Direction & Production: PALETTERA. Florals and Decor: Jackie O Florals. Models: Deney Forest & Tammy Ho.  Dresses by Vera Wang & Romona Keveza. Hair by Ladylyn Gool. Make-up by Aglow by Joan. Suits by Garrison Bespoke. Cake by Sweetere. Main & Cake backdrop design: Palettera, with thanks to Modo. Venue: Thompson Hotel, Toronto.

     

    Tags: Yorkville Toronto


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    Markers of time.

    It’s officially summer, and it’s almost time to share some of the incredible weddings that we worked on that are about to hit news stands across Canada!
    But before we do that, we felt it would be nice to give a teaser and share some of the wonderful photographs that our colleague Claudia Hung photographed for us a while back — luxury wedding invitations and stationery, meaningful philanthropic work, and many refreshing branding projects. We’ve been so blessed to be a part of every project.

    Putting authenticity back into luxury.
    At the core of the work we produce at PALETTERA, we always push the boundaries and strive to tell our clients stories meaningfully. We consistently maintain that substance and style must co-exist in a way that elevates and moves the other. The practice of designing for people is very involved when it’s done well — it’s intelligent, emotional, spiritual, spatial and very tangible. Style without substance is merely empty; substance without style will bore a generation that is visually stimulated. Seeing also doesn’t mean understanding — our generation is saturated with visual cues, but it doesn’t make everyone literate.

    Therefore, it’s important to articulate our vision, today and every day that we practice our art. We live to create poignant work; every project must edify culture and time. Ultimately, because time is limited and precious — something we guard sacredly by putting forth our best work. First, the time used to create must be a worthy investment and equally important is respecting the time someone would use to receive it. There’s already enough noise in the social sphere, there’s no need to pollute it any more, for everyone’s sake. Just like the value of cost is always under scrutiny, we challenge ourselves, our colleagues, and our clients with the same question — was it something worthy of your time? Will it truly inspire your audience when they use their time to receive it?

    On that note, we’ll leave you with an inspiring excerpt (and reminder) from Kevin O’Leary, “There’s a big difference between a solid pitch {product or work} that happens to dazzle and one that needs to dazzle to hide its lack of substance.”

    Enjoy!

    Lisa_Chuk_menus_zoomed_dsc_7380_watermarked Canadian_Fabric_2013_deck_dsc_7461_watermarked Melissa and John lucite table numbers by Palettera Palettera_branding_projects_zoomed_dsc_7498_watermarked Claire_Tyler_dsc_7520-2_interior_watermarked Afiya_Chris_programs_dsc_7352_watermarked Blenda_Justin_invitation_front_dsc_7329_watermarked Anishka_Gaurav_sleeve_detail_dsc_7303_Watermarked CAFA_sponsorship_deck_2013_dsc_7289_watermarked CAFA_sponsorship_deck_cover_ dsc_7284_watermarked Alexandra baby shower Fernanda and Patrick Muskoka wedding invitation by Palettera Palettera_business_card_design_dsc_7494_watermarked Claire and Rodney's minimalist reply card by Palettera Andrew_Kate_dsc_7371_watermarked

    Tags: Yorkville Toronto


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    PALETTERA’s 4th BIRTHDAY

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    Thank you from the bottom of our hearts! XO Please click on the poster above to enlarge it for reading! We look forward to many more years of making magic together!

    We design as if every piece of printed material may be the final utterance of beauty and truth in the universe. Each moment is everything.

    A highlight of selected pieces from our body of work (with thanks to Claudia Hung, Ikonica & Krista Fox for the beautiful photographs).

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    The Iconic Canadian Arts and Fashion Awards boxed invitation

     

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    And this one is particularly special, as it sparked so much interest in the industry when we designed and first put it out into the universe:

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    BRIDAL & EVENT STATIONERY | BRIDAL

     

    HAPPY BIRTHDAY TO OUR WHOLE TEAM! Thank you all again for following our work. Thank you to our colleagues, our clients, and our family & friends. We promise to continue to inspire, innovate, and elevate our culture!

     

     

    Tags: Yorkville Toronto


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    822 DAYS: OUR ROAD TO THE CANADIAN ARTS & FASHION AWARDS, 2014 CAFAs

    January 31, 2014. Today is New Years Day on the Lunar Calendar! Happy Chinese New Year to all — may your year be as graceful, free-spirited, and majestic as the Horse.

    Tonight is also the Eve of the Inaugural Canadian Arts & Fashion Awards, also known as the CAFAs, which will be held at the Fairmont Royal York Hotel tomorrow evening. Canadian culture is on the rise, and the time has come to show the world how much talent there is right here at home. Vicky Milner, the managing director has  been working closely with us on all the graphic design and event collateral at PALETTERA. We have been working alongside a phenomenal team of people: Brittney Kuczynski (Co-Founder) & Susan Hart, Jennifer Bassett at Bassett Events, Corey Mandell, Ev3nts, Vanessa Mulroney and Jane Hanrahan at Power of Prive, and ASC Public Relations. This project has been a labour of love, a lot of hard work and heart — we hope to give you just a glimpse of the journey leading up, from the graphic design side of things!

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    2.5 years ago, we got a phone call from Jackie Gideon, one of the co-founders of CAFA on a crisp autumn afternoon. Something big was brewing on the cultural scene that we were about to have a big part in shaping. Over the holidays, our team was working into the wee hours of the night, executing our original concept of the iconic CAFA launch invitation. After months of design work, our proofs were immaculate. It was time to produce them. A team of about 8 of us in our cozy studio were setting up the presses, cutting, gilding in gold, sewing the chiffon flowers, and crafting the hexagonal box that would eventually reach the desks of Fashion Elites across Canada. Named “The Big Event,” we celebrated at the spa at the Ritz-Carlton, Toronto. The room was abuzz with media and cultural enthusiasts. All invitees’ names were lovingly pressed in gold onto the cover of this iconic hand-crafted box — a custom shape and size that stack together like a honeycomb. Yet, each one is different in that every marble paper band was a unique cut.

    The Iconic Invitation that launched the Canadian Arts & Fashion Awards in 2012

    See more about this evening at our event and project gallery, The Big Event.

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    In the summer of 2012, jury letters were sent to invite fashion experts to be a part of this incredible milestone in Canada. Meetings were beginning, and Brittney and Susan were out and about the country, gathering feedback and planning the path ahead. The jury letters were well-received — who doesn’t enjoy being invited to weigh in on a historical celebration by a hardcover white gold folio piece with a prestigious gold emblem? From Montreal to Calgary and Halifax to Nova Scotia, the energy in Toronto spread nation wide.

    2012 CAFA Jury Invitations by PALETTERA

     

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    We proceeded to many meetings with the CAFA ambassadors, generously hosted by the Ritz-Carlton, Toronto. Vicky Milner stepped on as the chief executor in her role as Managing Director, and details were set. The awards were to be held on February 1, 2014. The race began, and our Art Director, Deborah Lau-Yu was also appointed the Director of Graphic Arts for the Canadian Arts and Fashion Awards Committee, alongside Jennifer Bassett, Corey Mandell, Brittney Kuczynski and Susan Hart.

    PALETTERA was tasked with the first job of designing a beautiful sponsorship deck that would be presented to potential sponsors and supporters. The concept we came up with was a deck that would not only “WOW” its recipients, but it was an artpiece that celebrated Canada. For this, we created a booklet in three types of papers: a deep Canadian red, regal gold, and linen whites. We designed a contemporary maple leaf pattern that was geometric and fashion all at once. It also featured a gorgeous die cut silhouette of a maple leaf that folded in half to adorn the front and back covers of the deck, in a tastefully pearlized deep red. To finish, the top corner was sealed with a delicate gold emblem. Though substantial, the piece was mail-friendly too! It mailed in a cream envelope with a gorgeous gold label, and became the central piece in pitching sponsorship and support. (Photos of these will be found on our official event gallery page at a later date)

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    Ticket sales poured in and sponsors came on board. On the logistical end, the committee was working away at the event production and we continued to support with the graphics and art direction. Then most recently, in January of this year, we developed a sleek, budget-fitting concept for the invitations. A duo-sided design, it was dynamic, prestigious and smart. The guestlist itself boasts many iconic Canadians including Coca Rocha, Joe Mimran, Suzanne Rogers, Sylvia Mantella and more. George Pimentel is the official photographer, and we can’t wait to see what he’ll capture tomorrow! Here are some sneak peeks off of a phone camera, and you’ll get a better taste of them shortly!

     

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    As the event unfolded, we designed other forms of media for online blasts and e-invitations.
    CAFA online materials by PALETTERA

    Ads were published in the National Post, announcing the event to our country! We were honoured to be alongside many great companies such as Rogers, Mantella, West Jet, The Ritz-Carlton, Sephora, Yorkdale, Swarovski, BMO, Browns, PFAFF, and many more.

    National Post ad for the Canadian Arts and Fashion Awards, by PALETTERA

    In our studio, we have been working away at the programme book design, signage, and making other great little details.

    event materials for CAFA by PALETTERA

    And now the time has come to welcome the first ever Canadian Arts & Fashion Awards. We look forward to seeing everyone in their stunning gowns and fashion styles, as we celebrate the growth of our culture. At PALETTERA, our entire team is so honoured to be a part of pushing Canadian culture forward.  Celebrate with us by checking back for post-event images and updates in the weeks to come! O, Canada! This was all history in the making [literally].

    The Iconic Canadian Arts and Fashion Awards boxed invitation

    See you there!

     

    Tags: Yorkville Toronto


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    The David Foster Foundation Miracle Gala

    David Foster's Miracle Gala in Toronto, photo by George Pimentel
    David Foster’s Miracle Gala in Toronto, photo by George Pimentel

    PALETTERA had the humbling honour to design and produce event stationery for a recent philanthropic black tie gala: The David Foster Foundation Miracle Gala. As you continue to read, you will understand that it was truly a humbling experience, given the altruistic impact that the Foundation has made on so many families. The foundation is dedicated to providing financial support for non-medical expenses to Canadian families with children in need of life-saving organ transplants. In the past 26 years, the David Foster Foundation has assisted more than 800 families with children in need of major organ transplants and provided much needed dollars in direct family support.

    The highly anticipated event brought a room of 1100 guests to the Allstream Centre at the Canadian National Exhibition. They were greeted with a spectacular larger-than-life chandelier suspended beneath the Prices Gates, before being welcomed into a “purple carpet” canopy into an incredible foyer for cocktails and mingling. We enjoyed a delicious dinner, witnessed heartfelt testimonies of families who have been helped and who have also given through the David Foster Foundation. We honoured an incredible hero, Marit, an 18-year old who had signed her donor card and also raised awareness for organ donation due to her best friend’s medical condition, not knowing that she would eventually be a donor. She lost her life too early, and very suddenly; but in leaving, she gave new hope and life to 5 others who were waiting for transplant. It was definitely a very poignant and unforgettable experience, and reminds us to cherish life, and to be generous to those in need. The challenges and situations that illness brings are not individually felt — they impact a family and an entire community.

    After an incredible auction, David Foster took the stage. He is truly the hitman, as he effortlessly presented a repertoire of music that he has written for many great superstars including Whitney Houston, Celine Dion and Michael Buble. His act was followed by moving performances by the incredible Andrea Bocelli, Earth, Wind, & Fire, rising Russian opera star Aida Garifullina, Sinbad and Canada’s very own Tenors. The evening raised $4.2 Million Cdn in support of the David Foster Foundation. The event was produced by Bassett Events.

    David Foster Miracle Concert, photo by George Pimentel
    David Foster Miracle Concert, photo by George Pimentel

    PALETTERA EVENT STATIONERY FOR DAVID FOSTER

    For this philanthropic black tie event, we were commissioned to create some inspiring pieces that would create buzz and ignite the conversation for the cause. The foundation was aligned with our core values in so many ways — to give back to the community that built us, to celebrate stories and life, to inspire an audience through art [or music], and to build relationships. After reviewing previous materials for past events, we identified an opportunity to take the event to the next level. We felt that the emphasis of music and warmth of the foundation’s mission was missing, and this was the perfect place to start. David Foster’s main instrument is the piano; through the piano, he touches the world with his compositions. The art direction was determined and we developed a concept around the David’s piano. The role of the piano is often taken for granted in popular culture, and this creative journey allowed us to rediscover its beauty and presence.

    Our team designed a series of print collateral, beginning with the sponsorship deck. Here, we introduced the piano using a stylized photo of the hands David and toddler Kyla (a beneficiary of the foundation) playing the piano together. We employed some beautiful treatments in printing on a pearlized stock, and pressed the event name in a brilliant metallic silver.

    Sponsorship deck for David Foster Foundation by PALETTERA
    Sponsorship deck for David Foster Foundation by PALETTERA

    We continued to unveil the piano with the invitation design. Guests were presented with a violette rectangular envelopment, which had piano keys blind debossed down the side, and the event name and logo pressed on the cover. At first, the texture and detail of the letterpress work alone were impressive. When guests turned over the envelope, they encountered a beautiful curved flap, custom-shaped like the top of a piano, which opened up to match with the blind debossed keys to form a bird’s eye view of a real piano. On the inside of the flap, we made sure to complete the idea but printing the intricate inner architecture of a piano — stylized to match the look of the sponsorship deck. Then, guests pulled out a beautiful Lucite piece that was polished and pressed in silver, with David’s autograph debossed directly onto the Lucite surface. An incredible experience, it represented the transparency of sound and polished quality of David’s work. It was an immediate connection made between music, thoughtfulness, and desire to elevate — the lifting up of an entire community.

     

    We also designed the programme book magazines for the evening, which sparkled next to the lovely circular menus that graced the plates of each guest. Every menu was printed with a tone-on-tone watermark and then individually pressed in silver with the delicious menu. Guests were so delighted to witness excellence in the design and execution of our print pieces, which is refreshing in a landscape of events and galas flooded with common commercial printing. We believe so strongly that philanthropic events deserve effective, thoughtful, and worthwhile print collaterals. The event is a cause; it is simultaneously a statement and marker of our society and culture.

    We set the tone with the invitations (a VERY high bar), and there was definitely no disappointment as David Foster always delivers! The evening was an incredible experience with talent and heart. What a concert! What a meaningful cause! What a party! Below, David Foster stands with our Art Director, Deborah, on stage at the event. Deborah is holding one of the pieces that our team created, the menu for the evening, which was pressed in silver overlaid on two-toned printing. Many distinguished guests commented on the high calibre of the collateral.

    The evening was spectacular. Enjoy some photos below which were captured by George Pimentel, and some selects from Andreas Avdoulos.
    The evening was spectacular. Enjoy some photos below which were captured by George Pimentel, and some selects from Andreas Avdoulos.
    David Foster Miracle Concert, photo by George Pimentel
    David Foster Miracle Concert, photo by George Pimentel
    David Foster Miracle Concert, photo by George Pimentel
    David Foster Miracle Concert, photo by George Pimentel
    David Foster Miracle Concert, photo by George Pimentel
    David Foster Miracle Concert, photo by George Pimentel
    Deborah Lau-Yu & Brittney Kuczynski at the David Foster Miracle Concert, photo by George Pimentel
    Deborah Lau-Yu & Brittney Kuczynski at the David Foster Miracle Concert, photo by George Pimentel
    Cindy Johnson & Tara Fava at the David Foster Miracle Concert, photo by Andreas Advoulos
    Cindy Johnson & Tara Fava at the David Foster Miracle Concert, photo by Andreas Advoulos
    David Foster Miracle Concert, photo by Andreas Avdoulos
    David Foster Miracle Concert, photo by Andreas Avdoulos
    David Foster Miracle Concert, photo by Andreas Avdoulos
    David Foster Miracle Concert, photo by Andreas Avdoulos
    Photo by Andreas Avdoulos
    Photo by Andreas Avdoulos
    Photo by Andreas Avdoulos
    Photo by Andreas Avdoulos
    Raymond Yu & Deb Lau-Yu at the David Foster Miracle Concert, photo by Andreas Avdoulos
    Raymond Yu & Deb Lau-Yu at the David Foster Miracle Concert, photo by Andreas Avdoulos

     

     

     

     

    Tags: Yorkville Toronto


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