One of the core values of Palettera’s design process is the artist’s hand — hand drawings, stationery letterpressed by hand, and hand-crafted invitations that add stunning structural layers. We carry this craftsmanship into everything we do…. including our signage!
A bit of history in the making: Our storefront sign is cut from a piece of our vintage type cabinet from the 1920’s. We removed the slanted top, trimmed it to size on one end, and moved the right ledge over to keep the symmetry. Each letter of ‘PALETTERA’ was carved on a scroll saw, sanded down by hand, and then painted by brush. Lastly, I painted the smaller subheading with a tiny brush, each with beautiful irregularities that echo that of the tactile character of letterpress printing.
We are proud of the final product, but more importantly, the degree to which we appreciate it is priceless. As one of our congratulatory cards says, “sometimes it’s not about what we get, but what we invest.” (From Auntie Maggie & Uncle Benjamin’s card) It’s a bit like our vintage shopping adventures & the inspiration that is intrinsic…. more on that for another post!
Thank you to all of our guests who attended our official launch party this past Saturday. The evening was so much fun— a grand celebration of passion, dedication to design, and a dream come true. We are happy to become one of the newest Canadian studios to join the cultural landscape, and we promise to give back at every stage of our journey. We are truly blessed to have such an amazing community of supporters, who are open-hearted to our art and inspiration. Check out the post by WedLuxe editor Angela DesVeaux on her blog, the Couture Chronicles! http://bit.ly/b0Y8xC
Thanks to Freshland Flowers for the spectacular floral arrangements, Yvonne Chan for the “letterpressed” cupcakes & cake display, SoundLot Kids, Shu, Claudia, and Jen, for your musical performances, and Claudia Hung for your beautiful private exhibition of photographs.
Photo coverage by Vivek Bhattacharyya & Phil Pang are posted on facebook. Cheers to a great beginning & even greater endeavours! Look out for PALETTERA’s projects & happenings.