PALETTERA had the humbling honour to design and produce event stationery for a recent philanthropic black tie gala: The David Foster Foundation Miracle Gala. As you continue to read, you will understand that it was truly a humbling experience, given the altruistic impact that the Foundation has made on so many families. The foundation is dedicated to providing financial support for non-medical expenses to Canadian families with children in need of life-saving organ transplants. In the past 26 years, the David Foster Foundation has assisted more than 800 families with children in need of major organ transplants and provided much needed dollars in direct family support.
The highly anticipated event brought a room of 1100 guests to the Allstream Centre at the Canadian National Exhibition. They were greeted with a spectacular larger-than-life chandelier suspended beneath the Prices Gates, before being welcomed into a “purple carpet” canopy into an incredible foyer for cocktails and mingling. We enjoyed a delicious dinner, witnessed heartfelt testimonies of families who have been helped and who have also given through the David Foster Foundation. We honoured an incredible hero, Marit, an 18-year old who had signed her donor card and also raised awareness for organ donation due to her best friend’s medical condition, not knowing that she would eventually be a donor. She lost her life too early, and very suddenly; but in leaving, she gave new hope and life to 5 others who were waiting for transplant. It was definitely a very poignant and unforgettable experience, and reminds us to cherish life, and to be generous to those in need. The challenges and situations that illness brings are not individually felt — they impact a family and an entire community.
After an incredible auction, David Foster took the stage. He is truly the hitman, as he effortlessly presented a repertoire of music that he has written for many great superstars including Whitney Houston, Celine Dion and Michael Buble. His act was followed by moving performances by the incredible Andrea Bocelli, Earth, Wind, & Fire, rising Russian opera star Aida Garifullina, Sinbad and Canada’s very own Tenors. The evening raised $4.2 Million Cdn in support of the David Foster Foundation. The event was produced by Bassett Events.
PALETTERA EVENT STATIONERY FOR DAVID FOSTER
For this philanthropic black tie event, we were commissioned to create some inspiring pieces that would create buzz and ignite the conversation for the cause. The foundation was aligned with our core values in so many ways — to give back to the community that built us, to celebrate stories and life, to inspire an audience through art [or music], and to build relationships. After reviewing previous materials for past events, we identified an opportunity to take the event to the next level. We felt that the emphasis of music and warmth of the foundation’s mission was missing, and this was the perfect place to start. David Foster’s main instrument is the piano; through the piano, he touches the world with his compositions. The art direction was determined and we developed a concept around the David’s piano. The role of the piano is often taken for granted in popular culture, and this creative journey allowed us to rediscover its beauty and presence.
Our team designed a series of print collateral, beginning with the sponsorship deck. Here, we introduced the piano using a stylized photo of the hands David and toddler Kyla (a beneficiary of the foundation) playing the piano together. We employed some beautiful treatments in printing on a pearlized stock, and pressed the event name in a brilliant metallic silver.
We continued to unveil the piano with the invitation design. Guests were presented with a violette rectangular envelopment, which had piano keys blind debossed down the side, and the event name and logo pressed on the cover. At first, the texture and detail of the letterpress work alone were impressive. When guests turned over the envelope, they encountered a beautiful curved flap, custom-shaped like the top of a piano, which opened up to match with the blind debossed keys to form a bird’s eye view of a real piano. On the inside of the flap, we made sure to complete the idea but printing the intricate inner architecture of a piano — stylized to match the look of the sponsorship deck. Then, guests pulled out a beautiful Lucite piece that was polished and pressed in silver, with David’s autograph debossed directly onto the Lucite surface. An incredible experience, it represented the transparency of sound and polished quality of David’s work. It was an immediate connection made between music, thoughtfulness, and desire to elevate — the lifting up of an entire community.
We also designed the programme book magazines for the evening, which sparkled next to the lovely circular menus that graced the plates of each guest. Every menu was printed with a tone-on-tone watermark and then individually pressed in silver with the delicious menu. Guests were so delighted to witness excellence in the design and execution of our print pieces, which is refreshing in a landscape of events and galas flooded with common commercial printing. We believe so strongly that philanthropic events deserve effective, thoughtful, and worthwhile print collaterals. The event is a cause; it is simultaneously a statement and marker of our society and culture.
We set the tone with the invitations (a VERY high bar), and there was definitely no disappointment as David Foster always delivers! The evening was an incredible experience with talent and heart. What a concert! What a meaningful cause! What a party! Below, David Foster stands with our Art Director, Deborah, on stage at the event. Deborah is holding one of the pieces that our team created, the menu for the evening, which was pressed in silver overlaid on two-toned printing. Many distinguished guests commented on the high calibre of the collateral.