Rachael and Joey are a fun-loving and classy couple who love simple and beautiful things — a fetish for building old cars, colouring books and pastel colours. Rachael has a passion for antiques, and things of the past. Their personal style regularly combines their fetish for vintage goods with a pop of personality. This is precisely what they brought into their wedding design, which was a refreshing event in 2012.
The art direction for their stationery was inspired by their lively style. We wanted to capture their adventurous and upbeat personalities, so we created a thoughtful piece that had a lot of texture in materials and movement in the design of the typography. Yellow was the grounding colour — like buttercups and egg yolk, golden like blonde and warm like the radiant sun. We sewed a deep bright yellow silk into small matting pieces with a pocket at the back, which became the backbone of the entire piece. We then hand illustrated their names in a whimsical and lively style, which was letterpress printed in the matching yellow of the silk, and contrasted the grey of the body of the invitation text. The piece was printed onto a luxurious 100% cotton, and individually sewn onto the cloth backing for a charming rustic feel. The stitching added a beautifully warm character to the piece, which augmented the letterpress design. We also illustrated a pair of swallows in Petina grey, which added a lovely touch of nature and freedom.
An RSVP postcard and directions card was tucked into the cloth pocket at the back, and then placed into a kraft paper envelope for mailing. The finishing detail was a beautiful rubber-stamp impression of the couple’s return address, which was individually inked and stamped onto each envelope. Guests were so delighted to receive their invitation, as it brought with it a cheerful welcome and unique presentation of ‘vintage’.
The wedding was inspiring and incredibly colourful — each bridesmaid was dressed in a shade of pastel yellow; they rode in a vintage pastel turquoise car, floral arrangements in a multitude of colour sat in vintage milk jars painted in soft yellow; bouquets for the bridesmaids were coloured in light purples, pinks, yellows, creams, fuscia, and greenery; and birdcages placed around the room were painted in pastel pinks and yellows. Rachael’s bouquet was extra special, in a cluster of vintage broaches, cameos and hairpieces that reflected a kaleidoscope of textures and fragments of nostalgic imagery: delicate gold details, gems and pearls, painted art and sculpted figureheads, moonstone caressed in sterling silver — all bundled in a gorgeous pearl-detailed ribbon.
The stationery experience continued into the event, and added a finishing touch to the detailed decor. We created custom menus that echoed the invitation design and colour scheme in yellow, antique white and kraft. Placecards and table numbers featured a hand-illustrated swallow that was die cut to the shape of a flying swallow, which added some movement and focal points to the table. Rachael also painted a vintage dresser to present her desserts. We crafted a whimsical sign in small vintage flags that spelled “sweets” and it was strung across the one-of-a-kind dessert table. Spools of pastel thread adorned the vintage sewing machine and small camera, which sat near a wood-carved “R&J,” while family photos were placed into heirloom frames, reinterpreted in antique whites and mint greens, atop a hand-painted dresser in yellow. Endless streamers in purple, pink, whites, peach and coral were strung around the room, transforming the space into a decadent vintage memory. It felt like a dream to be in the room, and left guests with a joyous and childlike heart.
We then continued the whimsy and pastel colours into their thank you cards, which were stylized photo strips that featured photographs from the wedding. The subtle tie-in to the camera in the décor was a thoughtful finishing touch! It was a lovely grand finale.
In a modern and beautiful pastel palette made fresh again, Rachael and Joey’s wedding set the bar for vintage-inspired design. The wedding was recognized and published in Weddingbells Magazine in 2013, in their special real weddings issue.
Wedding Planner: Distinct Occasions, Crystal Adair-Benning
Décor: Rachel A. Clingen Design
Photos: Renaissance Studios
Stationery design & production: PALETTERA
Cake: The Caketress
Dessert Table: Darling and Daisy
Venue: Riviera Parque http://www.rivieraparque.com/